« Changing the World - One Invention at a Time | Main | Internet Archive sued under DMCA and CFAA »
July 13, 2005
Aussie Meets Opposition in "McBrat" Trademark
An Australian lawyer by the name of Malcolm McBratney has been using his nickname, "McBrat," to sponsor a rugby team. However, when he attempted to register the mark, he was blocked by McDonald's Australia. McDonald's claims the mark is too similar to McKids.
McBrat (aka Mr. McBratney) disagrees, stating "[w]hat it boils down to is that McDonald's seems to be trying to own not only the McDonald name but everything beginning with Mc . . [t]here are a lot of people with Irish and Scottish heritage who'd dispute that."
The fun part about this dispute is that McBrat specializes in intellectual property law.
For more on the story, check out Australian lawyer vows to fight McDonald's in trademark row.
Posted by Melody Wirz at 09:16 AM.
Permalink: Aussie Meets Opposition in "McBrat" Trademark
| Sphere: Related Content
