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June 17, 2005

risqué Friday continues - trademarked sirens

Let's make it an all risqué Friday!

From the Deadprogrammer's Cafe blog:  How the Starbucks Siren Became Less Naughty

Corporate logos often have elements that most people don’t know about. For instance the arrow in the Fedex logo that was covered in depth on The Sneeze. This arrowmade me think a little about the Starbucks logo.

….

Basically, from what I gathered from different sources, including that book, there is a lot of confusion between the different mythological half-women. Typically they are called Sirens - both the half-bird/half-woman and the half-fish/half-woman varieties. The fish type are usually called Mermaids. Both types according to the ancient Greeks were in the business of seducing mariners with songs and promises of sex and then killing them, but Hans Christian Andersen and Disney mostly made everybody forget that.

Posted by Douglas Sorocco at 08:50 PM.
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