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August 21, 2004

trademark integral to franchise

Most people don't realize that the basis for a franchise arrangement is a trademark.  All successful franchises have easily recognizable trademarks (Subway, WeightWatchers etc.) and have consistent quality and service (well, sometimes not service).  The franchisor often provides the goods that the franchisee sells as well as marketing, supplies and paper goods -- but the key component is still the trademark, whether it is a name, a look (Subway) or a product itself.

Free business Resources blog has a post further detailing the central role of trademarks in all franchise operations.

Quote:

A franchise is a legal and commercial relationship between the owner of a trademark, service mark, trade name, or advertising symbol and an individual or group wishing to use that identification in a business. The franchise governs the method of conducting business between the two parties. Generally, a franchisee sells goods or services supplied by the franchisor or that meet the franchisor's quality standards. 

Posted by Douglas Sorocco at 09:16 PM.
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